ASMD Directors Forum · Fort Collins · Feb 2027

AI in the Museum

What it actually does for understaffed teams, accessibility, and trust — shown live, on a real object from a real collection.
Dr. Bonnie Styles · with Adam Gurski Creative
C.R. Knight, Field Museum mural · public domain

Every one of us has a backlog
we'll never finish in our lifetimes.

Last month I watched one record — a mastodon molar dug up in Illinois — go from a dead database row to something a blind ten-year-old could touch and ask questions about. In under a minute.
The world we all live in

Too much to interpret.
Too few people. Rising expectations.

Backlog
Millions of objects, never cataloged
Access
Accessibility mandates, no capacity
Pressure
Shrinking staff, grant deadlines
The public has already told us the rules
70%+
want zero AI in exhibition content
45%
want disclosure every time AI is used
21%
of museums even have an AI policy yet
The question was never whether — staff already use these tools. It's where: behind the scenes, humans in charge, always disclosed.
AAM / Wilkening 2025 Annual Survey of Museum-Goers (~98,904) · AAM 2025 AI-policy survey
Months → minutes.
Live · The Backlog KillerB = fallback · → = next

The Backlog Killer

One catalog record → a publishable label, three reading levels, alt-text, a social post, and a hook — in seconds.

From one mastodon-molar record · age-7 reading level

"Wow — this is a real fossil tooth from an American mastodon! It lived a very, very long time ago. It was a small, grown-up female. People at the Illinois State Museum keep it safe so everyone can come see it and ask big questions."

AI-assisted draft · curator-reviewed · plus expert, teen, alt-text & social versions
(Offline fallback shown. Replace with a 20-sec screen recording before the talk if you prefer live.)

Not replacing curators —
giving them back their Tuesday.

The math a director feels

One curator. Four thousand records.

~15 min
to interpret one object by hand
~12 sec
to a reviewable first draft
weeks
of staff time given back, per backlog
Illustrative, not magic — a human still reviews and signs every one. But the floor under the work moves.
What it buys a museum
Access
Every object, every reading level, every visitor
Advocacy
The collection, turned into the case for funding
Trust
Answers that cite their sources — or say "I don't know"
Touchable. Askable. Cited.
Live · The real ISM mastodon, in 3Ddrag to rotate · B = fallback

Interactive Specimen

The actual laser-scanned Hawthorne Farm mastodon molar from the Illinois State Museum, rotatable in any browser — no plug-in, no app. Any scanned object can become a web exhibit.

▶ Drop your recorded clip of the spinning molar here
Live · Grounded Docent — it won't make things uptry the orange (off-topic) chip

Grounded Docent

Answers only from approved, cited sources — and says "I don't know" when it's off-source. The citations are the safeguard.

Visitor: "What did the mastodon eat?"

"Mastodons were browsers, not grazers. Their low, ridged molars were built for shredding twigs, leaves, and cones from spruce woodland — that tooth shape is how we know what this animal ate."

Source: Saunders et al. 2010, Quaternary International

Visitor: "What's the weather today?"
"I don't have that in my sources — I only answer from the approved documents I've been given."

(Offline fallback shown. The refusal is the point: it can't make things up.)
This isn't fringe — it's the field's framework

ASTC names 13 roles for science centers in AI

Literacy
Help the public understand AI
Public voice
Bring communities into AI decisions
Infrastructure
Strengthen systems & advocate
Meaning
Explore AI's social impact
ASTC, "Building Public Agency in AI" (2026) · Smithsonian principles: innovation · transparency · responsibility
Before anyone asks

Humans stay in charge.

Source: AAM / Wilkening 2025 Annual Survey of Museum-Goers (~98,904 respondents)
Where to start — Monday

Three small, safe first steps

1 · One backlog
Run ten records through a tool like this
2 · One page
Draft an AI policy — we have a starter
3 · One line
Adopt the Smithsonian disclosure formula
None of this touches your exhibits. All of it gives staff their time back.
C.R. Knight, the Warren mastodon · public domain
Why it matters
A child who can't see the display case can now hold that tooth in her hands, turn it over, and ask it what it ate — and hear an answer that's true.
"AI didn't replace our curators — it gave a backlog-buried, budget-strapped museum back its time, its accessibility, and its voice."
adamgurski-asmd-demos.netlify.app · Adam Gurski Creative
Q&A · Ask the Collectionheld for questions

Ask the Collection

Plain-English questions over a dataset → instant map, breakdown, and records.

▶ Optional recorded clip
Q&A · Advocacy & Grant Builderheld for questions

Advocacy & Grant Builder

A museum's profile + an ask → a tailored leave-behind or grant draft.

▶ Optional recorded clip
Sources & credits

Built on the evidence

• AAM / Wilkening, 2025 Annual Survey of Museum-Goers (~98,904 respondents)
• AAM — AI policy & ethics reporting, 2025
• ASTC — Building Public Agency in AI, 13-role typology (2026)
• Smithsonian — Statement on the Use of AI (innovation · transparency · responsibility)
• Saunders et al. (2010), Quaternary International 217:175–187 — Hawthorne Farm mastodon
• 3D scan © Illinois State Museum · think3d.museum.state.il.us
Demos & deck by Adam Gurski Creative · adamgurski-asmd-demos.netlify.app
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